Building for UK home buyersSee how it works

We're building the ally every buyer deserves.

Property portals help you search. Then they hand your details to estate agents and disappear. We think you deserve better than that—someone who stays with you from first search through to keys in hand. Really is that someone.

Home buyer ally illustration
Why we exist

Property buying is broken in specific ways.

We're not here to "disrupt real estate." We're here to fix the parts that make this process harder than it needs to be.

Abandonment after search

Portals help you find properties, then hand you to estate agents and disappear. The hard part starts with no one in your corner.

Information asymmetry

Agents know everything. Buyers know almost nothing. Every negotiation starts from a position of weakness.

Complexity by design

Jargon, opaque processes, unclear timelines. The industry benefits from your confusion. We don't.

Who's building Really

Small team. Deep roots.

We've spent years building property technology platforms used by millions. We've been through the home buying process ourselves. Now we're building the tool we wished existed.

If this resonates with you, we'd love to hear from you. Reach out at join@really.co.uk

What we believe.

These aren't corporate values we wrote to fill a page. They're the commitments that shape every decision we make.

Buyer first

When there's a conflict between what's good for buyers and what's good for anyone else, buyers win. Every time.

Earned trust

Trust isn't claimed—it's earned through consistent reliability and honesty. We don't ask for it; we demonstrate it.

Clarity is kindness

The property industry thrives on jargon and complexity. We believe making things clear is one of the kindest things we can do.

Presence without pressure

We're here when you need us, not when it's convenient for us to sell you something. Guidance on your terms, not ours.

Truth over comfort

When properties are overpriced, we'll tell you. When timelines are unrealistic, we'll explain. Honesty delivered with care.

Respect the stakes

This might be a £500,000 decision. The biggest you'll ever make. Every detail reflects that we understand what's at stake.

Questions about Really?

We're happy to talk—about what we're building, why we're building it, or anything else on your mind.